St. Kilda Festival is one of Australia’s largest free music festivals, held annually in Melbourne’s seaside suburb of St. Kilda. Celebrating live music, arts, and community, the festival attracts thousands of attendees who enjoy performances from emerging and established artists, market stalls, and interactive experiences.
Instant Marquees played a crucial role in the 2025 festival by providing high-quality marquees, umbrellas, and structures that enhanced comfort and branding for attendees and sponsors. Their contributions ensured that festivalgoers could enjoy shaded areas while also engaging with the brands supporting the event.
One of the standout marketing features Instant Marquees can provide were large blue umbrellas custom branded with “#supportportphillip,” strategically placed throughout the festival. These umbrellas provided much-needed shade while also encouraging community support for local businesses in the Port Phillip area. Their durability and striking design made them a perfect blend of function and marketing.
Another highlight was the Cointreau branded structure marquee, which featured a bold orange canopy and eye-catching branding. This structure became an iconic focal point, drawing festivalgoers in to enjoy refreshments and interactive brand experiences. The combination of high-quality materials and expert craftsmanship ensured that the marquee was both visually appealing and functional.
Instant Marquees also installed a structure marquee to be used as a music stage, a key platform for emerging artists. The sturdy, structure marquee provided shelter for performers and equipment. This ensured that artists could perform comfortably, regardless of the weather, while drawing audiences to discover more music.
What set Instant Marquees apart was their ability to provide fully customised branding, making their umbrellas and marquees more than just shelters—they were dynamic marketing tools. Whether it was the vibrant Cointreau marquee or the community-focused umbrellas, each installation added value to the festival’s experience.
Overall, Instant Marquees played an integral role in the success of St. Kilda Festival 2025 by enhancing both the practical and visual elements of the event. Their expertly designed structures provided shade, promoted brand engagement, and contributed to the lively atmosphere of one of Melbourne’s most beloved cultural celebrations.
